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Tracking Your Advertising Results
Posted by | Posted in Internet Marketing, Traffic Exchanges, Viral Traffic, Website Traffic | Posted on 02-08-2010
If you are new to Internet Marketing and online business, you may well find yourself caught up in a dilemma having to do with not being able to tell where your best advertising results are coming from. This is where a good tracking program might be of the best use to you. In fact, it is almost imperative that you track your results so you are not wasting your money, time and efforts on advertising venues that do not produce positive results!
A good tracking program will allow you to see from where you are getting your best results. It will also allow you to test different campaigns and even split-test to find what advertising is working the best for you. Setting up one or more advertising formats such as squeeze or splash pages and then tracking which ones are attracting prospects will help you to focus your efforts.
Being able to make two or more squeeze or splash pages for the same product or service and then split-testing them to see what is working and knowing what advertising venues such as traffic exchanges, FFAs, safelists, search engines, etc., are sending prospects to you for you to generate sales and/or signups is very important if you really want to succeed in online marketing.
A really good tracking program should allow you to track your banners and text ads as well. This is a form of advertising that CAN be very effective but knowing what is and is not working should be just as important as your squeeze and splash pages statistics. If you use a tracking program that breaks your statistics down into geographical regions this will also be of great benefit toward you being able to target your advertising efforts for optimum results.
A truly good tracking program will also have a built-in site checking system to assist you in being certain that your URLs you are advertising do not cause problems in the advertising venues you choose to use for your efforts. Some venues will not allow certain programs. Others may not allow specific scripts or embedded coding on your page. So it is best to know in advance whether or not you meet the requirements for using the sources in your online ventures.
It also helps to know what browsers are being used the most and being able to ascertain whether or not your URLs are compatible with the more popular ones. So consider this when choosing your tracker program. An excellent source for this feature and more is
Another truly excellent tracking program is
Both of these programs do have the site checker built into them. They each have slightly different features that may suit your tracking needs. It is best for you to try both of them and then decide which one is best for you, or use both for different venues. They each give you a free option to use, but I do recommend upgrading for maximum usage of the features they each supply.
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